3 Characteristics of a Website That Consistently Generates Quality Leads – Guest: Adam Cortez – Ep. 10

As a business owner, you have probably heard at least one person tell you you must have a website. BUT simply just having a website is not enough. You need to put a lot of thought into purposefully designing your website so it’s not only nice-looking and has information about your company on it, but so it also works FOR you. It should be generating leads for you consistently. If it’s not, then it’s just a (hopefully pretty-looking) brochure which isn’t totally useless, but not as effective as it could potentially be.

Adam Cortez, digital marketer and founder of ARC Websites, is here to share what he knows to be the 3 characteristics of a website that consistently generates quality leads. Click here to keep reading.

4 Useful Plugins Every WordPress Website Needs

4 Useful Plugins Every WordPress Website Needs

What I love about WordPress is that it is so flexible and powerful. The standard version of WordPress has basic features everyone needs (the ability to create pages, posts, menus, sidebars, etc.) But if you want to create something more complex, the world is basically your oyster. All you need to do is find a plugin that will allow for whatever functionality it is you want. In the world of WordPress plugins, anyone can create a plugin, which means there are some really great ones out there and some really bad ones (and sometimes malicious ones.) You need to be careful with what plugins you choose to use. How do you determine the quality of a plugin? What we do is look at reviews, ratings, and when it was most recently updated. If many people use it, it has 4+ stars, and it has been updated in the last few months, we will try it out. With all websites we create, we like to install certain plugins that enhance the site and help us in managing it so it looks crisp and clean always. Here are the top 4 free plugins we believe every WordPress website should have. Quick note: if you want to check out these plugins, make sure you are looking at the right ones by doublechecking the name of the developer which I’ve included below. Also, these plugins are for self-hosted WordPress sites (the wordpress.org websites.) Also, disclaimer: we are not responsible for anything these plugins may do to your website.

Contact Form 7

You must make it very easy for a website visitor to contact you. One of the ways to do that is by having a contact form. WordPress doesn’t come standard with forms for some reason. Some themes may have built-in form functionality, but we love using Contact Form 7 by Takayuki Miyoshi. Contact Form 7 has been around since 2009, is widely used, and is still being maintained by the developer. Click here to check out Contact Form 7.


With any software or hardware, things can possibly go wrong. If your website goes down or breaks for some reason, your first step would be to restore it. You can’t restore it if you haven’t saved a working version of your site. What you need to do is back up your site regularly! We love UpdraftPlus for backups (the developer is UpdraftPlus.Com, DavidAnderson.) They have a free and paid version of their plugin. The free version does the job really well. You can save backups to a lot of different places: Google Drive, Dropbox, email, OneDrive, etc. We backup to Google Drive because when we set up systems for our clients, it’s on Google Drive. And Envivo itself runs off of Google Drive. Click here to check out UpdraftPlus.

Broken Link Checker

As a virtual entrepreneur, your website is your storefront. It’s important for that storefront to be clean and functional. It doesn’t look too great if there are broken links and images. Broken Link Checker by ManageWP is our favorite plugin to use to check for broken links and images. It periodically scans your site and notifies you if anything is broken or missing. It also makes it super easy for you to fix those errors. Click here to check out Broken Link Checker.

Smush Image Compression and Optimization

Continuing with the point that your website needs to be in tip top shape: it’s important for it to be nice and speedy so as to provide the best user experience! One thing that contributes to the speed of the site is the size of files (e.g. images.) We like Smush Image Compression and Optimization by WPMU DEV. This plugin will go through all of your images and optimize them so the file size is as small as possible. This does NOT mean that the visual size of the image changes. If it’s 1000 pixels wide, it will stay 1000 pixels wide. What the plugin does is go through the “code” of the image file and make adjustments so the file size is smaller. You can set it so that every time you upload an image, the plugin optimizes it, which is awesome. I’m a huge fan of automating as much as possible! Click here to check out Smush Image Compression and Optimization. You have spent a lot of time and effort (and probably money) on building your website, which has the very important role of representing your business and generating leads. It’s so important to have it run as smoothly as possible. These plugins will help with that. Good luck! If you need any help optimizing your site, feel free to contact us.

The First Step to Building Your Website: Domains and Hosting

The First Step to Building Your Website: Domains and Hosting

We live and breathe websites, but most business owners don’t. In fact, most business owners had no idea where to start with claiming their spot on the internet.

This is a simplified guide on how websites work. To get started with your very own website, you need three things at: a domain, hosting, and a content management system.


A domain is www.example.com. It is the address of your website, like the street address of a brick-and-mortar store.

You can get a domain anywhere. Our personal favorite place to buy domains is GoDaddy. Other popular choices are Namecheap.com and Register.com. You pay for your domain yearly and on average, it costs anywhere from $10-15 USD. If your domain is considered “premium”, it can cost more.

When you are purchasing your domain, you will be offered additional services. First, you may be offered hosting. If you are using a service like SquareSpace or wordpress.com, you do not need hosting. If you or your web developer will be using “self-hosted” WordPress, then you do need hosting. Look carefully into your different options before choosing (see the section below for details).

You may be private WHOIS registration. To put it simply, people use “WHOIS” to look up information about a domain. Your name, address, telephone, and email address will come up and this concerns domain owners for good reason. The service they are offering you replaces your personal information with their own “placeholder” information. If you will be putting your office address and telephone number (information that is already publicly available), you won’t need this service.

You also may be offered an email service. A lot of times, the email services offered are a lot more complicated than what a business owner needs. If you don’t want an @yourdomain.com email address, skip this service. If you do want a custom email address, look into your options for email service providers first.

Your host likely offers webmail (their own email software), but it is oftentimes clunky and hard to use. We use Google Apps for Business and are very happy with it, especially because it operates just like Gmail and business owners find the transition to be very easy. If you choose to use Google Apps for Business, you do not need to sign up for this service.


But domains by themselves don’t give you space online to host website files. You need to “rent” the space as well. That’s called web hosting.

Web hosting comes in a variety of flavors, but chances are that you’ll need something called shared hosting. Depending on the hosting plan, you’ll pay something under $10 per month. Again, we like to use GoDaddy, but other popular choices are Bluehost, DreamHost, and HostGator.

You will have a few different options to choose from which can make it hard to decide. If you want to get your hands dirty and install your content management system yourself, purchase basic shared hosting. If you want to have your web host set up your website for you, look for WordPress hosting.

Generally, shared hosting plans differ in how many websites you can host and how much web space you get. If you are creating a basic business website, you don’t need much web space. If you are going to host hundreds or thousands of images, invest in the premium plans. In most cases, the lowest plan will serve your needs. You can always upgrade if you outgrow your space.

Content Management System

A content management system (CMS) is exactly what it sounds like. Think of it as your website’s operating system. It is where you create the pages that make up your website, and manage the content on your website.

The number one CMS in the world is WordPress (which we work with exclusively). It is complex enough for developers to create any type of website (from simple blogs to huge membership websites), but simple enough for a business owner to use and make changes. We believe that business owners should have all the power over their website that their developer has. That’s why we use WordPress.

To install WordPress, you need to upload a series of files to your hosting space. You can either do this manually through FTP (which is the advanced way), install it through an installation tool provided by your host, or simply purchase hosting that provides you with a WordPress website from the get-go.

Popular alternatives to WordPress are Squarespace, Wix, and Weebly. With CMS like these, you don’t need to purchase hosting yourself. These websites provide hosting for you. We generally recommend against these types of content management systems for a few reasons:

  • Not many developers work with these CMS, which means it will be a little harder to find an expert. If you currently have an expert, great! However, should anything happen with your relationship, you may find it difficult to replace them.
  • These websites are “closed-source”. Basically,hat means you do not have the ability to access the code. Furthermore, these services own your website. There is a very little chance that they would do anything shady with it, but it’s important that you are in 100% control over your website.
  • You will have a very limited ability to grow. They aren’t scalable. What if in the future you want to sell products, or want to manage event registration on your website? Whatever it is you might want to do, you most likely won’t be able to do it with your current website. That means you’ll have to pay more money to have your website recreated with another content management system.

Content management systems are not created equally. Some are very difficult to use and don’t rank well on Google and others are very simple and create professional websites that business owners are very happy with!

The CMS you choose is very important to the success of your website in the long run. Be sure to do research on each one to find out what will work best for you and your business.

Again, this is a very simple guide for understanding how websites work. There is a lot more that goes into starting a website, but we hope this guide helped you get started. If you have any specific questions, comment below!