As a business owner, you have probably heard at least one person tell you you must have a website. BUT simply just having a website is not enough. You need to put a lot of thought into purposefully designing your website so it’s not only nice-looking and has information about your company on it, but so it also works FOR you. It should be generating leads for you consistently. If it’s not, then it’s just a (hopefully pretty-looking) brochure which isn’t totally useless, but not as effective as it could potentially be.
Adam Cortez, digital marketer and founder of ARC Websites, is here to share what he knows to be the 3 characteristics of a website that consistently generates quality leads.
I don’t have to tell you that if you want to have any sort of valuable online presence, you need to be creating content. If you’re here, you already know that.
But you might be stuck on what to create. You might be paralyzed by either having so many things to talk about and/or not know what the hell to talk about.
If you’re not showing up the way you want to or the way you know you NEED to, you need to listen to this episode. Jessica Hetherington is a sales and self-worth coach for female entrepreneurs and in this episode, we have a conversation about the real reason why you don’t have the following you need. You’ve probably heard it before: fear. Jessica shares her no-nonsense approach to fear and how we can identify what our fears are and how to overcome them so we can show up more powerfully online.
About Jessica Hetherington
Jessica is a sales and self worth coach who helps female entrepreneurs build their bank account, confidence and create objection proof businesses.
Take her quiz: What’s Your Sales Super Power?
Social media is an amazing equalizer. Anyone can have a social media presence and reach hundreds of thousands, millions, billions of people and build a following of ideal clients. But it’s not easy to get in front of those people unless you’re strategic about it. In this post, I describe four methods you can use to get in front of new followers and existing followers.
1. Use the rest of your presence to drive traffic to social media
First of all, you should most definitely not have your online presence 100% social media-based. It is incredibly risky. They own your page and your followers’ information. They can shut you down at any time for any reason and while it doesn’t often happen to business owners who follow their rules, it can happen and it’s too big of a risk to take.