Everywhere you turn, there’s a training on how to use Facebook ads to get more Likes and to get more leads. But whatever about using Facebook ads to refine your message?
I hear from people all the time that they barely get any engagement on Facebook (“engagement” meaning likes, clicks, comments, shares, views.)
But the truth is, it’s all a numbers game. And in my opinion, not enough solopreneurs take a deep look at their numbers.
Livestream video is so, so powerful and very hot right now. People love watching videos and Facebook loves showing videos in their newsfeeds. We get decent engagement on Facebook but when I do a Facebook Live, our engagement skyrockets.
When I suggest doing a Facebook Live to someone who has never done one, most of the time they say they’re scared or confused. That is what has stopped them from doing one before. I think a big reason is because it’s a giant unknown thing. They don’t know what to expect.
Whenever I speak to a client who struggles to stay consistent with their online marketing or even resists being visible even though they want to be, a large part of the reason why is because they have no idea what to talk about.
The truth is that there is content GOLD just sitting there inside their head and in every interaction they have with their target market.
I don’t have to tell you that if you want to have any sort of valuable online presence, you need to be creating content. If you’re here, you already know that.
But you might be stuck on what to create. You might be paralyzed by either having so many things to talk about and/or not know what the hell to talk about.