Just because you’re creating content and putting it in front of your ideal client doesn’t mean they’ll consume it. You can have the most valuable content in the world and put it in front of everyone but still have very few actually read it, listen to it, or watch it.
Simply creating content and putting it in front of the right people isn’t enough. You need to grab their attention and keep it.
Whenever I speak to a client who struggles to stay consistent with their online marketing or even resists being visible even though they want to be, a large part of the reason why is because they have no idea what to talk about.
The truth is that there is content GOLD just sitting there inside their head and in every interaction they have with their target market.
I don’t have to tell you that if you want to have any sort of valuable online presence, you need to be creating content. If you’re here, you already know that.
But you might be stuck on what to create. You might be paralyzed by either having so many things to talk about and/or not know what the hell to talk about.