You know I’m obsessed with the power of the web, especially social media. You can create so many opportunities for yourself personally and professionally using social media. Usually, people use Facebook profiles purely for casual and personal purposes.
3 Characteristics of a Website That Consistently Generates Quality Leads – Guest: Adam Cortez – Ep. 10
As a business owner, you have probably heard at least one person tell you you must have a website. BUT simply just having a website is not enough. You need to put a lot of thought into purposefully designing your website so it’s not only nice-looking and has information about your company on it, but so it also works FOR you. It should be generating leads for you consistently. If it’s not, then it’s just a (hopefully pretty-looking) brochure which isn’t totally useless, but not as effective as it could potentially be.
Adam Cortez, digital marketer and founder of ARC Websites, is here to share what he knows to be the 3 characteristics of a website that consistently generates quality leads.
I don’t have to tell you that if you want to have any sort of valuable online presence, you need to be creating content. If you’re here, you already know that.
But you might be stuck on what to create. You might be paralyzed by either having so many things to talk about and/or not know what the hell to talk about.
Contact Form 7You must make it very easy for a website visitor to contact you. One of the ways to do that is by having a contact form. WordPress doesn’t come standard with forms for some reason. Some themes may have built-in form functionality, but we love using Contact Form 7 by Takayuki Miyoshi. Contact Form 7 has been around since 2009, is widely used, and is still being maintained by the developer. Click here to check out Contact Form 7.
UpdraftPlusWith any software or hardware, things can possibly go wrong. If your website goes down or breaks for some reason, your first step would be to restore it. You can’t restore it if you haven’t saved a working version of your site. What you need to do is back up your site regularly! We love UpdraftPlus for backups (the developer is UpdraftPlus.Com, DavidAnderson.) They have a free and paid version of their plugin. The free version does the job really well. You can save backups to a lot of different places: Google Drive, Dropbox, email, OneDrive, etc. We backup to Google Drive because when we set up systems for our clients, it’s on Google Drive. And Envivo itself runs off of Google Drive. Click here to check out UpdraftPlus.
Broken Link CheckerAs a virtual entrepreneur, your website is your storefront. It’s important for that storefront to be clean and functional. It doesn’t look too great if there are broken links and images. Broken Link Checker by ManageWP is our favorite plugin to use to check for broken links and images. It periodically scans your site and notifies you if anything is broken or missing. It also makes it super easy for you to fix those errors. Click here to check out Broken Link Checker.
Smush Image Compression and OptimizationContinuing with the point that your website needs to be in tip top shape: it’s important for it to be nice and speedy so as to provide the best user experience! One thing that contributes to the speed of the site is the size of files (e.g. images.) We like Smush Image Compression and Optimization by WPMU DEV. This plugin will go through all of your images and optimize them so the file size is as small as possible. This does NOT mean that the visual size of the image changes. If it’s 1000 pixels wide, it will stay 1000 pixels wide. What the plugin does is go through the “code” of the image file and make adjustments so the file size is smaller. You can set it so that every time you upload an image, the plugin optimizes it, which is awesome. I’m a huge fan of automating as much as possible! Click here to check out Smush Image Compression and Optimization. You have spent a lot of time and effort (and probably money) on building your website, which has the very important role of representing your business and generating leads. It’s so important to have it run as smoothly as possible. These plugins will help with that. Good luck! If you need any help optimizing your site, feel free to contact us.
The True Reason You’re Not Showing Up Online Like You Should Be – Guest: Jessica Hetherington – Ep. 8
If you’re not showing up the way you want to or the way you know you NEED to, you need to listen to this episode. Jessica Hetherington is a sales and self-worth coach for female entrepreneurs and in this episode, we have a conversation about the real reason why you don’t have the following you need. You’ve probably heard it before: fear. Jessica shares her no-nonsense approach to fear and how we can identify what our fears are and how to overcome them so we can show up more powerfully online.
About Jessica Hetherington
Take her quiz: What’s Your Sales Super Power?