Livestream video is so, so powerful and very hot right now. People love watching videos and Facebook loves showing videos in their newsfeeds. We get decent engagement on Facebook but when I do a Facebook Live, our engagement skyrockets.
When I suggest doing a Facebook Live to someone who has never done one, most of the time they say they’re scared or confused. That is what has stopped them from doing one before. I think a big reason is because it’s a giant unknown thing. They don’t know what to expect.