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Below you will find collections of blog posts and podcast episodes you will find helpful.

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How to Choose the Best Content Format

How to Choose the Best Content Format

You and me both know that there are SO many opportunities in the world of online marketing. But how do you know what is the right marketing tactic for you? I believe that all business owners should be doing some sort of content marketing. What type of content marketing you should do depends on the business. If you were to look at content marketing at a very basic level, there are two types of...

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How to Tell If Your Engagement Rate on Facebook Is Actually Good

How to Tell If Your Engagement Rate on Facebook Is Actually Good

I hear from people all the time that they barely get any engagement on Facebook (“engagement” meaning likes, clicks, comments, shares, views.) But the truth is, it’s all a numbers game. And in my opinion, not enough solopreneurs take a deep look at their numbers. Of course, if you have 100 followers and only get a couple likes here and there, that makes sense. You don’t have enough people seeing...

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What to Do If You Are Not Ready to Hire Your First Virtual Assistant

What to Do If You Are Not Ready to Hire Your First Virtual Assistant

Everyone has different goals for the growth of their business. Some may want to grow their business to 7-figures. Some may want to just earn a few thousand dollars per year. Depending on your ultimate goal, you may need a virtual assistant in order to scale to that size. This is something that became so apparent to me while at a business mastermind in Destin last October. I was reviewing all...

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Why Reach Is So Low for YouTube Links on Facebook

Why Reach Is So Low for YouTube Links on Facebook

Watch the Facebook Live video here. Have you noticed that whenever you post a link to YouTube, the reach on that post is lower than the reach on other posts? There are two reasons why Facebook doesn’t show links to YouTube videos as often as other content: Facebook doesn’t prioritize link-type posts and YouTube is a competitor. Link-Type Posts “Link-type posts” are the posts where you can click...

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