Many entrepreneurs use social media purely for the purpose of promoting their products and services. On the surface, it makes sense. There are active users on these websites. You have the ability to show up as a business. As a business, you provide a product or service. So why shouldn’t you promote?
Then you promote your products and services! If you have a crazy good deal for one of your programs or products, you have to share it with your audience! Maybe you have something new you want to announce!
Social media presents multiple ways for us to connect these days, be it across the street or across the globe. We see Facebook, Twitter, and Instagram, etc… posts that make us feel connected to one another, relating to different circumstances than in our day-to-day lives. Social media now even affects the ways in which our business grow.
In this post, you will learn on how to be intentional in social media. By intentional, I mean that you need to plan on exactly what you want to do and what you want to accomplish. You need to define, analyze, and create a strategy on how your business will grow alongside your social media accounts as those accounts draw more attention.
In 2012, Facebook dramatically changed its algorithm. No longer do your posts reach every single user who is following you. Now, only a percentage of your followers see your posts. If you want more of your followers to see your posts, then you have to pay.
They don’t choose a random set of followers to deliver your content to. They show your posts to followers who enjoy your posts. How they decide what a user likes is by paying attention to what they engage with. “Engagement” is either a like, comment, share, or click. The algorithm isn’t perfect, but it is somewhat effective.