I went to Chick-Fil-A a few days ago. I’ve been there before, but for some reason, I was paying closer attention and noticed how much they nail the customer-service experience we have. Even though I’m not, and you’re likely not, an owner of a brick-and-mortar business, there are definitely some lessons to be learned from Chick-Fil-A. Let’s dive into those lessons and how you can apply them to your business.
I’ve been quiet the past few months in the online marketing space. The quote, “We teach best what we most need to learn” perfectly describes me. I’m always running around telling people they need to be online so they can serve more people and grow their business. But where am I?
I’m now back on track. I have recommitted to bringing you the best content I can so you can be empowered to harness the power of the web.
It goes without saying but I’m going to say it anyway: Facebook today is significantly more complex than it was when it was first launched to the general public years ago. At the beginning, they only offered users profiles. Now we can create all sorts of presences on Facebook: Profiles, Pages, and Groups.
Each one is distinctly different from the others and thus needs to be used differently. In this blog post, I’ll be explaining the difference between each and giving you tips on how you can use them. I’d love your feedback so if you have any comments or questions, comment below!
I wrote a long text to a friend of mine a few days ago and as I was writing it, I realized that this is a message that a lot of us need to hear.
Some Context First
This friend of mine is a friend I’ve known for 13 years. We are so similar (but not exactly the same) in our interests, our senses of humor, our personalities, our hopes and dreams, and our anxieties. She is my age.
I’m sure many of you have experienced this before. I sure have. You write this great social media post only to hear crickets. Sucks, right?
Before you start writing the post or curating the content, decide what your goal is with it. What do you want the end result to be? When you consider that question and craft your post in the context of the answer, your post is more likely to achieve whatever goal it is you set out to achieve.
If you’re here, it’s likely you know that email marketing is the number one way for service-based entrepreneurs to nurture their followers into paying clients.
One of the biggest things I’ve heard from entrepreneurs who are frustrated with marketing their business online is that they’re “not getting results”.
Many entrepreneurs use social media purely for the purpose of promoting their products and services. On the surface, it makes sense. There are active users on these websites. You have the ability to show up as a business. As a business, you provide a product or service. So why shouldn’t you promote?
Then you promote your products and services! If you have a crazy good deal for one of your programs or products, you have to share it with your audience! Maybe you have something new you want to announce!
Social media presents multiple ways for us to connect these days, be it across the street or across the globe. We see Facebook, Twitter, and Instagram, etc… posts that make us feel connected to one another, relating to different circumstances than in our day-to-day lives. Social media now even affects the ways in which our business grow.
In this post, you will learn on how to be intentional in social media. By intentional, I mean that you need to plan on exactly what you want to do and what you want to accomplish. You need to define, analyze, and create a strategy on how your business will grow alongside your social media accounts as those accounts draw more attention.
In 2012, Facebook dramatically changed its algorithm. No longer do your posts reach every single user who is following you. Now, only a percentage of your followers see your posts. If you want more of your followers to see your posts, then you have to pay.
They don’t choose a random set of followers to deliver your content to. They show your posts to followers who enjoy your posts. How they decide what a user likes is by paying attention to what they engage with. “Engagement” is either a like, comment, share, or click. The algorithm isn’t perfect, but it is somewhat effective.