The 6 Elements of a Perfect Social Media Post

I’m sure many of you have experienced this before. I sure have. You write this great social media post only to hear crickets. Sucks, right? Before you start writing the post or curating the content, decide what your goal is with it. What do you want the end...

The Importance of Being Intentional on Social Media

Social media presents multiple ways for us to connect these days, be it across the street or across the globe. We see Facebook, Twitter, and Instagram, etc… posts that make us feel connected to one another, relating to different circumstances than in our...

I’m Okay with Paying Facebook to Boost Our Posts

In 2012, Facebook dramatically changed its algorithm. No longer do your posts reach every single user who is following you. Now, only a percentage of your followers see your posts. If you want more of your followers to see your posts, then you have to pay. They...

Build Your Email List Without a Website

For many of you, January offers a fresh start in a new year and is the perfect time to consider new business goals. If you want to really grow in 2016, you need to evaluate your marketing efforts and consider whether you are utilizing the most effective strategies out...