I wrote a long text to a friend of mine a few days ago and as I was writing it, I realized that this is a message that a lot of us need to hear.
Some Context First
This friend of mine is a friend I’ve known for 13 years. We are so similar (but not exactly the same) in our interests, our senses of humor, our personalities, our hopes and dreams, and our anxieties. She is my age.
I’m sure many of you have experienced this before. I sure have. You write this great social media post only to hear crickets. Sucks, right?
Before you start writing the post or curating the content, decide what your goal is with it. What do you want the end result to be? When you consider that question and craft your post in the context of the answer, your post is more likely to achieve whatever goal it is you set out to achieve.
If you’re here, it’s likely you know that email marketing is the number one way for service-based entrepreneurs to nurture their followers into paying clients.
One of the biggest things I’ve heard from entrepreneurs who are frustrated with marketing their business online is that they’re “not getting results”.
Many entrepreneurs use social media purely for the purpose of promoting their products and services. On the surface, it makes sense. There are active users on these websites. You have the ability to show up as a business. As a business, you provide a product or service. So why shouldn’t you promote?
Then you promote your products and services! If you have a crazy good deal for one of your programs or products, you have to share it with your audience! Maybe you have something new you want to announce!
Social media presents multiple ways for us to connect these days, be it across the street or across the globe. We see Facebook, Twitter, and Instagram, etc… posts that make us feel connected to one another, relating to different circumstances than in our day-to-day lives. Social media now even affects the ways in which our business grow.
In this post, you will learn on how to be intentional in social media. By intentional, I mean that you need to plan on exactly what you want to do and what you want to accomplish. You need to define, analyze, and create a strategy on how your business will grow alongside your social media accounts as those accounts draw more attention.
In 2012, Facebook dramatically changed its algorithm. No longer do your posts reach every single user who is following you. Now, only a percentage of your followers see your posts. If you want more of your followers to see your posts, then you have to pay.
They don’t choose a random set of followers to deliver your content to. They show your posts to followers who enjoy your posts. How they decide what a user likes is by paying attention to what they engage with. “Engagement” is either a like, comment, share, or click. The algorithm isn’t perfect, but it is somewhat effective.
For many of you, January offers a fresh start in a new year and is the perfect time to consider new business goals. If you want to really grow in 2016, you need to evaluate your marketing efforts and consider whether you are utilizing the most effective strategies out there.
Here’s my number-one recommendation for you this year: Create, cultivate, and nurture an email list.
We live and breathe websites, but most business owners don’t. In fact, most business owners had no idea where to start with claiming their spot on the internet.
This is a simplified guide on how websites work. To get started with your very own website, you need three things at: a domain, hosting, and a content management system.