Livestream video is so, so powerful and very hot right now. People love watching videos and Facebook loves showing videos in their newsfeeds. We get decent engagement on Facebook but when I do a Facebook Live, our engagement skyrockets.
When I suggest doing a Facebook Live to someone who has never done one, most of the time they say they’re scared or confused. That is what has stopped them from doing one before. I think a big reason is because it’s a giant unknown thing. They don’t know what to expect.
Just because you’re creating content and putting it in front of your ideal client doesn’t mean they’ll consume it. You can have the most valuable content in the world and put it in front of everyone but still have very few actually read it, listen to it, or watch it.
Simply creating content and putting it in front of the right people isn’t enough. You need to grab their attention and keep it.
Whenever I speak to a client who struggles to stay consistent with their online marketing or even resists being visible even though they want to be, a large part of the reason why is because they have no idea what to talk about.
The truth is that there is content GOLD just sitting there inside their head and in every interaction they have with their target market.
I don’t have to tell you that if you want to have any sort of valuable online presence, you need to be creating content. If you’re here, you already know that.
But you might be stuck on what to create. You might be paralyzed by either having so many things to talk about and/or not know what the hell to talk about.
“Tara, I want to be on social media, but ughhh, it takes so much time!”
This is one of the most common complaints I hear about social media and one of the biggest excuses solopreneurs make to not be on social media. In the same breath, I hear them express that they understand how powerful social media can be and really want those results for themselves.
2018 is coming up quickly so naturally, we’re all doing business planning. I’ve decided that the theme for my first quarter is Visibility.
I’ve already gotten a head-start with that with the challenge I’m in: showing up on Facebook live every day for 100 days. And I have to say, it has been pretty transformational.
I went to Chick-Fil-A a few days ago. I’ve been there before, but for some reason, I was paying closer attention and noticed how much they nail the customer-service experience we have. Even though I’m not, and you’re likely not, an owner of a brick-and-mortar business, there are definitely some lessons to be learned from Chick-Fil-A. Let’s dive into those lessons and how you can apply them to your business.
Click here to watch the Facebook Live video.
I’ve been quiet the past few months in the online marketing space. The quote, “We teach best what we most need to learn” perfectly describes me. I’m always running around telling people they need to be online so they can serve more people and grow their business. But where am I?
I’m now back on track. I have recommitted to bringing you the best content I can so you can be empowered to harness the power of the web.
It goes without saying but I’m going to say it anyway: Facebook today is significantly more complex than it was when it was first launched to the general public years ago. At the beginning, they only offered users profiles. Now we can create all sorts of presences on Facebook: Profiles, Pages, and Groups.
Each one is distinctly different from the others and thus needs to be used differently. In this blog post, I’ll be explaining the difference between each and giving you tips on how you can use them. I’d love your feedback so if you have any comments or questions, comment below!