You and me both know that there are SO many opportunities in the world of online marketing. But how do you know what is the right marketing tactic for you?
I believe that all business owners should be doing some sort of content marketing. What type of content marketing you should do depends on the business.
I hear from people all the time that they barely get any engagement on Facebook (“engagement” meaning likes, clicks, comments, shares, views.)
But the truth is, it’s all a numbers game. And in my opinion, not enough solopreneurs take a deep look at their numbers.
Everyone has different goals for the growth of their business. Some may want to grow their business to 7-figures. Some may want to just earn a few thousand dollars per year.
Depending on your ultimate goal, you may need a virtual assistant in order to scale to that size.
Livestream video is so, so powerful and very hot right now. People love watching videos and Facebook loves showing videos in their newsfeeds. We get decent engagement on Facebook but when I do a Facebook Live, our engagement skyrockets.
When I suggest doing a Facebook Live to someone who has never done one, most of the time they say they’re scared or confused. That is what has stopped them from doing one before. I think a big reason is because it’s a giant unknown thing. They don’t know what to expect.
Just because you’re creating content and putting it in front of your ideal client doesn’t mean they’ll consume it. You can have the most valuable content in the world and put it in front of everyone but still have very few actually read it, listen to it, or watch it.
Simply creating content and putting it in front of the right people isn’t enough. You need to grab their attention and keep it.
Whenever I speak to a client who struggles to stay consistent with their online marketing or even resists being visible even though they want to be, a large part of the reason why is because they have no idea what to talk about.
The truth is that there is content GOLD just sitting there inside their head and in every interaction they have with their target market.
I don’t have to tell you that if you want to have any sort of valuable online presence, you need to be creating content. If you’re here, you already know that.
But you might be stuck on what to create. You might be paralyzed by either having so many things to talk about and/or not know what the hell to talk about.
“Tara, I want to be on social media, but ughhh, it takes so much time!”
This is one of the most common complaints I hear about social media and one of the biggest excuses solopreneurs make to not be on social media. In the same breath, I hear them express that they understand how powerful social media can be and really want those results for themselves.
2018 is coming up quickly so naturally, we’re all doing business planning. I’ve decided that the theme for my first quarter is Visibility.
I’ve already gotten a head-start with that with the challenge I’m in: showing up on Facebook live every day for 100 days. And I have to say, it has been pretty transformational.
