Whenever I speak to a client who struggles to stay consistent with their online marketing or even resists being visible even though they want to be, a large part of the reason why is because they have no idea what to talk about.
The truth is that there is content GOLD just sitting there inside their head and in every interaction they have with their target market.
I don’t have to tell you that if you want to have any sort of valuable online presence, you need to be creating content. If you’re here, you already know that.
But you might be stuck on what to create. You might be paralyzed by either having so many things to talk about and/or not know what the hell to talk about.
“Tara, I want to be on social media, but ughhh, it takes so much time!”
This is one of the most common complaints I hear about social media and one of the biggest excuses solopreneurs make to not be on social media. In the same breath, I hear them express that they understand how powerful social media can be and really want those results for themselves.
2018 is coming up quickly so naturally, we’re all doing business planning. I’ve decided that the theme for my first quarter is Visibility.
I’ve already gotten a head-start with that with the challenge I’m in: showing up on Facebook live every day for 100 days. And I have to say, it has been pretty transformational.
I went to Chick-Fil-A a few days ago. I’ve been there before, but for some reason, I was paying closer attention and noticed how much they nail the customer-service experience we have. Even though I’m not, and you’re likely not, an owner of a brick-and-mortar business, there are definitely some lessons to be learned from Chick-Fil-A. Let’s dive into those lessons and how you can apply them to your business.
Click here to watch the Facebook Live video.